Experience & Resume
Senior WordPress developer and web operations leader with 20+ years of experience across web development, digital production, and website operations. Currently lead development and maintenance for 45+ active client websites and have delivered 20+ full WordPress builds and rebuilds, including new websites, redesigns, and migrations from legacy themes and page builders. Hands-on experience spans WordPress development, Core Web Vitals, technical SEO, hosting operations, accessibility remediation, QA, security maintenance, analytics setup, and external developer coordination. Improved average LCP by 40–60% on inherited sites and led migrations and redesigns with zero ranking loss and minimal downtime. Editorial and graphic design background adds strength in content architecture, user experience, and cross-functional collaboration.
Professional Experience
Web Development & Operations Manager
W3 Affinity | Remote
- Progressed through three roles at W3 Affinity, expanding from content and creative development into leadership of WordPress development and ongoing web operations for 45+ active client websites across real estate, e-commerce, and B2B services.
- Delivered 20+ full WordPress builds and rebuilds, including new websites, redesigns, and migrations from legacy themes and page builders to modern WordPress implementations.
- Build and customize WordPress sites using Gutenberg, ACF, custom themes, child themes, custom blocks, custom post types, custom taxonomies, PHP functions, shortcodes, Gravity Forms, Elementor, Divi, Kadence, and supporting plugins and integrations.
- Serve as the primary technical partner to Account Management for client website requests, evaluating incoming work, resolving tasks directly when appropriate, routing larger development needs to external developers, and reviewing completed work before release.
- Triage development requests by scope and complexity, write technical tasks, coordinate work with white-label development resources, and validate implementations against client requirements.
- Improved average LCP by 40–60% on inherited sites through Core Web Vitals optimization, caching, database cleanup, asset optimization, render-path improvements, and performance tooling including Lighthouse, PageSpeed Insights, WebPageTest, Perfmatters, WP Rocket, Query Monitor, Redis/object caching, and Cloudflare APO.
- Lead website migrations and redesigns with zero ranking loss and minimal downtime, including DNS configuration, CDN and SSL management, URL search-and-replace, staging validation, backups, launch checklists, and post-launch monitoring.
- Implement technical SEO at the site-architecture level, including schema markup, internal linking, redirect mapping, metadata systems, and content structure.
- Configure and maintain WordPress hosting environments across WP Engine and Rocket.net using WP-CLI, SSH, SFTP, staging and production workflows, plugin/theme updates, backups, restores, and ongoing maintenance.
- Handle routine WordPress security remediation and hardening, including vulnerability monitoring with Patchstack, security headers, Cloudflare Turnstile, cleanup, and escalation of higher-level incidents to specialized security partners when appropriate.
- Configure GA4, Google Tag Manager, Postmark, Gravity Forms integrations, email platform connections, and light webhook-based integrations based on client requirements.
- Perform staging QA, browser and device testing, form testing, Lighthouse/PageSpeed validation, and accessibility remediation as part of formal launch and maintenance workflows.
- Manage project priorities and delivery workflows in Monday.com and Trello, and create Loom screen recordings for client training, website walkthroughs, troubleshooting, and support documentation.
- Use ChatGPT, Claude, Gemini, and MCP-based workflows for code generation, debugging, documentation, WordPress troubleshooting, performance analysis, accessibility troubleshooting, and technical research.
Creative Design & Development Manager
W3 Affinity | Remote
- Led visual design, front-end development, and digital asset production across a growing portfolio of WordPress client websites, including work in Adobe Photoshop and video editing.
- Established design systems and reusable component patterns to improve development efficiency and maintain consistency across builds.
- Coordinated website requests across account-facing teams and development resources, balancing design, technical requirements, and delivery priorities.
Web Content Manager
W3 Affinity | Remote
- Owned content architecture and on-page SEO across client WordPress properties.
- Built editorial workflows and reusable content templates to support consistent publishing across multi-author teams.
- Worked across content, design, and development needs to maintain and improve client websites.
Freelance Digital Marketing Strategist
Self-Employed | Remote
- Designed and built WordPress websites and supporting digital, video, and graphic assets for independent clients.
- Conducted SEO audits and implemented technical and content changes that improved organic search rankings and traffic.
- Managed client engagements directly from requirements and design through development and delivery.
eMarketing Manager
NRT / Coldwell Banker | Madison, NJ
- Co-led the redesign and WordPress migration of PreviewsInsideOut.com, the luxury division’s flagship content property, along with the rebranded NRT Coldwell Banker corporate site.
- Served on the design and implementation team for the mobile and UI/UX redesign of ColdwellBankerhomes.com, supporting a nationwide broker network and improving usability for thousands of agents.
- Partnered directly with Marketing and internal development teams to translate business and campaign requirements into website enhancements, new functionality, and digital experiences.
- Coordinated technical work with internal development teams while helping prioritize, define, and review web initiatives.
- Built and managed an internal Yammer-based social network that became the company’s primary cross-office communication channel.
- Analyzed website metrics to guide iterative improvements to conversion paths and user experience.
Manager, Interactive Development
Better Homes and Gardens Real Estate | Madison, NJ
- Led development of a Webby Award-nominated consumer website recognized for usability, content, and design.
- Helped launch the brand’s first iPhone app, Home Selection Assistant, which surpassed 100K downloads after launch.
- Co-created and managed a company blog named a 2009 Inman Innovator finalist for its integration of editorial content, video, photography, and social media.
- Partnered directly with Marketing and internal development teams to translate business requirements into website and digital product initiatives.
- Coordinated technical execution across internal development resources while helping define priorities and review completed work.
- Designed and delivered an internal web-performance dashboard that gave senior leadership visibility into key digital metrics.
Lead Producer
Metromix | Hampton Roads, VA
- Launched the Hampton Roads Metromix site and grew monthly traffic to more than 30% above Tribune corporate targets.
- Built a market-focused digital operation coordinating designers, developers, and freelance contributors while owning content strategy, production, publishing, and analytics.
Online Producer
Tribune Interactive | Hampton Roads, VA
- Led ongoing online development and digital content production for a daily publishing environment.
- Introduced blog and video features that expanded the publication’s digital footprint.
- Trained newsroom writers and editors on CMS publishing tools and workflows.
- Contributed to backend database upgrades supporting larger editorial initiatives.
Technical Skills
WordPress Development
WordPress • Gutenberg • Advanced Custom Fields (ACF) • WP-CLI • Gravity Forms & Add-Ons • Custom Themes • Child Themes • Custom Blocks • Custom Post Types • Custom Taxonomies • PHP Functions & Shortcodes • Elementor • Divi • Kadence • Site Builds & Rebuilds • Theme & Builder Migrations
Front-End Development
HTML5 • CSS3 • Responsive Web Development • JavaScript • Cross-Browser & Cross-Device Testing
Development Workflow
Git • GitHub • LocalWP • SSH • SFTP • Staging & Production Workflows • Development QA • Formal Launch Checklists
Performance Optimization
Core Web Vitals • Lighthouse • PageSpeed Insights • WebPageTest • Chrome DevTools • Query Monitor • Perfmatters • WP Rocket • Redis / Object Caching • Cloudflare APO • Database Optimization • Image & Asset Optimization • Caching Strategy
Hosting & Web Operations
WP Engine • Rocket.net • DNS Management • CDN / SSL Management • Backups & Restores • Site Migrations • URL Search & Replace • Plugin & Theme Lifecycle Management • Post-Launch Monitoring
Security & Accessibility
Patchstack • WordPress Vulnerability Remediation • Security Hardening • Security Headers • Cloudflare Turnstile • Routine Site Cleanup • ADA / WCAG Remediation • Accessibility Testing
SEO & Analytics
Technical SEO • Schema Markup • Redirect Mapping • Internal Linking Architecture • Google Search Console • GA4 Installation & Configuration • Google Tag Manager Installation & Configuration
Integrations & Forms
Gravity Forms • Gravity Forms Add-Ons • Email Platform Integrations • Postmark • Webhooks • Third-Party Plugin Integrations
Technical Operations & Leadership
Development Request Triage • Technical Task Writing • Work Assignment • Outsourced Developer Coordination • Implementation Review • Vendor Management • Stakeholder Communication
Project & Creative Tools
Monday.com • Trello • Loom • Adobe Photoshop • Video Editing
AI-Assisted Development
ChatGPT • Claude • Gemini • MCP-Based Workflows • Code Generation • Debugging • Documentation • WordPress Troubleshooting • Performance Troubleshooting • Accessibility Troubleshooting
Certifications
Social Marketing Certification — Hootsuite | January 2020
Digital Marketing Certificate — General Assembly | June 2017
Education
Norfolk State University — Graphic Design