Silky Paws
A complete redesign of an outdated website into a colorful Elementor Pro experience with subtle animation, responsive layouts, performance optimization, and a strong emphasis on lead generation.
Overview
Silky Paws began with a significantly outdated website that needed a visual and technical overhaul. The replacement used Elementor Pro to create a more colorful, approachable experience with subtle animation and a clear path for prospective customers to inquire about services.
My Contribution
I contributed to the WordPress redesign and implementation, including responsive Elementor development, forms, image optimization, performance, security, technical SEO, and ongoing maintenance. It remains one of my favorite projects from a visual-design perspective because of its use of color, movement, and personality.
The website supported lead generation throughout the active life of the business before the owner’s retirement.
Work performed through W3 Affinity.
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